Bucksmore Marketing Officer
Bucksmore Education is a leading provider of academic short courses for international students of all ages. Established in 1979, Bucksmore has grown rapidly in the past few years, and in ‘non-Covid’ years we would expect to welcome over 3,500 students throughout the year from all over the world.
The Bucksmore Marketing Officer (BMO) sits within the 5-6 person commercial team, and is responsible for the delivery of all Bucksmore marketing collateral and activity, including the management of digital campaigns to drive direct (non-agent) sales for Bucksmore summer programmes and Bucksmore year-round Home Tuition programmes.
The BMO will contribute to the design and take ownership of all elements of the Bucksmore year-round marketing calendar. This includes production of brochures & extensive offline material; website management; regular social media and online posting; delivery of digital campaigns using an annual budget to drive leads; collection of photos and videos using external agencies; regular engagement with all key external Bucksmore stakeholders: parents, students, agents, and Nord Anglia schools.
The Successful Candidate will possess:
- Experience working in marketing or advertising
- Ability to report on consumer engagement with online presence, including tracking of conversion rates and editing content / campaigns accordingly
- Experience of designing and producing marketing material (online and offline)
- Experience improving organic search engine performance
- Intermediate level skill in Adobe package, including InDesign and Premier Pro
Working for Bucksmore, you need to be both target-driven and independent. Our policy is to employ bright, talented and ambitious people who want to grow professionally and develop their skills within a small team, taking on unexpected challenges and becoming as involved as possible in all elements of the company. The post holder will also be expected to champion the Bucksmore brand within the Oxford schools marketing group, and the central Nord Anglia Education marketing team, who will provide technical support and expertise as required.