Bucksmore Commercial Director
Bucksmore Education is a leading provider of academic short courses for international students of all ages. Established in 1979, Bucksmore has grown rapidly in the past few years, and in ‘non-Covid’ years we would expect to welcome over 3,500 students throughout the year from all over the world.
The Bucksmore Commercial Director (BCD) oversees all marketing, sales and admissions for Bucksmore summer programmes, and Bucksmore Home Tuition year-round courses.
This is a senior management position within Bucksmore Education, forming part of the senior leadership team. The BCD will be responsible for KPIs around agent sales, direct (non-agent) sales lead generation & conversion, and admissions targets. They will also own a budget covering marketing (online and offline) and international sales trips as required.
The BCD directly manages a team of 5-6 people depending on the time of year, and will be expected to work closely with the Bucksmore operations team, and the worldwide Global Recruitment Unit (GRU) – the sales team responsible for Bucksmore and NAE UK schools student recruitment. A key part of the role is producing sales reports on all areas of Bucksmore for these stakeholders.
Bucksmore is part of the Nord Anglia Education Group, and the BCD is expected to manage relationships with the 73 schools worldwide, in order to recruit NAE students onto our UK summer and year-round programmes.
The Successful Candidate will possess:
- Experience working in an international education commercial environment
- Experience of working in a target-driven sales environment
- Excellent Excel and reporting skills, including use of CRMs (preferably Salesforce)
- Experience of creating, managing, and driving digital sales campaigns
- Experience of managing marketing and admissions staff
This is a demanding position, but also a fantastic opportunity to lead on the international expansion – and rebuild – of a renowned, award-winning education company after two challenging years due to Covid-19. Experience of residential junior programmes is desirable, but the successful candidate will demonstrate a strong all-round appreciation of the entire commercial process within the education industry.