Job details

Group Head of Digital Marketing
Central Support - London

Job reference: 011636

Location: Central Support - London

Closing date: 03/10/2021

Department: Marketing, Admissions and Communications


Location: Central London

Nord Anglia Education is looking to recruit a Group Head of Digital Marketing to lead its global digital marketing strategy and operating plan – ensuring seamless activation across Marketing, Admissions and Communications (MAC).

As a senior member of the central support MAC team in our London headquarters location, we are looking for someone to develop and deliver the global digital MAC strategy across our growing family of 56 schools. The appointed Group Head of Digital Marketing will, in conjunction with a talented team of digital specialists, lead the development and implementation of the global strategy to demonstrate leadership at every stage of the online Parent Experience Journey.

The Role

We seek a talented and experienced, global digital marketing leader with an affinity for education to accelerate the great work achieved to date and take a strategic lead in the following key areas, but not limited to:

  • Paid Media

Lead the development and execution of our paid digital media strategy, establishing clear standards and measures of success for each channel across the online parent experience journey

  • Website Development

Lead the development and maintenance of our global and school websites, ensuring group wide consistency in quality and the highest standards of SEO, delivering best practice to regional teams.

  • CRM

Lead the global roll out of our new CRM system across our family of schools and lead the development and launch of successive releases in pilot schools.

  • Parent Portal

Lead a new global project to develop and launch a best-in-class Parent Portal together with the re-design of our websites and CMS migration.

  • Online Communities

Work with the regions to develop best practice for schools to grow and nourish their online communities, establishing a global strategy for the NAE brand.

  • Marketing Analytics

Oversee our marketing analytics capability driving insights from data and action from insights across the organisation.

  • Metrics & Scorecards

Lead the development, implementation and review of annual digital plans based on (Google Analytics, AdWords and Social) data and analysis.

  • Digital Tools

Lead the development and oversee implementation of appropriate digital tools to support communication with prospective and current parents in our schools.

The Successful Candidate will possess:

  • Bachelor’s Degree in a related field.
  • Hands on digital marketing experience with several years in leadership roles.
  • Extensive experience executing digital marketing (PPC, SEO, social media) with particular emphasis on website development, Google AdWords and analytics.
  • Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures.
  • Excellent analytical skills – with the passion and drive to demonstrate and quantify success.
  • Strong leadership skills with gravitas that can be accepted by senior leaders in the group.

We are looking to recruit someone with a strong desire to work for a fast-growing organisation and have an affinity with and an interest in education. You will be results orientated, self-motivated, flexible and adaptable and be driven to strive for continual improvement.

Nord Anglia Education is the world’s leading premium international schools organisation. Our 73 international schools are located in China, Europe, Middle East, Southeast Asia and the Americas. Together, they educate more than 67,000 students from kindergarten through to the end of secondary education. We are driven by one unifying philosophy: we are ambitious for our students, our people and our family of schools.

By joining Nord Anglia Education you will become part of a committed and innovative team.  As a member of the world’s leading premium schools group you will be joining an active network of like-minded people across the world.