Nord Anglia Education has an exciting and challenging opportunity for an outstanding Director of Admissions & Marketing (DAM) to drive the ongoing success of the highly regarded Nord Anglia International School Rotterdam – The Netherlands.
We are looking for an experienced and dynamic DAM to lead the Marketing & Admissions department. Founded in 1959, NAISR is a coeducational day school for internationally-minded expatriate and Dutch families residing in the greater Rotterdam area.
NAISR is accredited by the Council of International Schools (CIS) and the New England Association of Schools and Colleges (NEASC), which attests to the high standards of education that we are continually striving towards. Ensuring a balance between academics, arts and athletics, NAISR provides a variety of curricular offerings including the International Baccalaureate Diploma Program (IBDP), International Primary Curriculum, (IPC), International Middle Years Curriculum (IMYC) and more.
Additionally, as a member of the Nord Anglia Educational family of schools, NAISR draws on the strength of this forward-thinking, premium and contemporary global network of 73 schools, across 30 countries. The school actively engages in Nord Anglia’s Julliard, Global Campus, Unicef and King’s College programmes, to create unique opportunities for students and staff to unlock their potential.
You will be responsible for working with the School Principal, SLT, Regional MAC Team and School MAC team to create an outstanding experience for parents and students throughout every stage of the Parent Experience Journey (PEJ) from Awareness, Consideration, Purchase to Advocacy. You will set all relevant policies, procedures, quality and customer service standards and ensure their delivery to all prospective families and influencers. You will be an exceptional leader of people, coaching and develop your Admissions, Marketing and Communications team members, influencing across the school as a valued member of the School Senior Leadership Team and acting as an ambassador for the school through external outreach.
What we are looking for:
This is an exciting opportunity for an experienced professional to create a world-class parent experience, looking at all aspects of how both prospective and current parents are engaged by the school.
The ideal candidate will be passionate about customer service and education and committed to delivering a first-class experience to our families throughout their journey with the school, including getting to know each families’ unique needs and situation. You will be highly capable in all aspects of sales and marketing across the customer (parent and student) journey, including strategic planning and execution of marketing and prospective parent conversion plans. In addition to possessing excellent attention to detail and superb communications skills, you will be goal and results orientated, and you will also bring a deep understanding and passion to deliver best in class customer service. You will be an avid team player, keeping admissions colleagues, the School Leadership Team and the wider staff involved and informed throughout the journey, as you engage prospective families whilst maintaining loyalty amongst our current families.
Ideally the successful candidate will:
- Have had experience in a customer facing and/or business development role (for example in the hospitality/hotel or private school sectors)
- Have had success in building and optimising networks
- Possess exceptional follow-through and analytical skills
- Exceptional experience in campaign development and event management
- Have a demonstrable track record of success in a senior sales, marketing or business development role
- Be able to take advantage of data and metrics-driven performance enhancement
- Have at least five years’ experience managing and leading teams.
- Good command in Dutch language.
We welcome applications from those that are passionate about education and have the skills and experience to make a significant impact on our students and school community.
All applications should include a CV, the name of two referees and a covering letter.