Job details

Marketing Manager
Nord Anglia School, Jiaxing

Job reference: 011408

Location: Nord Anglia School, Jiaxing

Closing date: 31/07/2021

Department: Marketing, Admissions and Communications

Position: Marketing Manager

Key Responsibilities:

- Support the DAM and Regional Head of Marketing to define the USP of the school within Nord Anglia Education brand context.

- Implement the brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral.

- Implement NAE brand and campaign materials in the school.

- Support the Regional and Central Digital Marketing team to optimize the development of the website and demonstrate leadership for the school at every stage of the parent online research journey.

- Develop a content strategy for the school and an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni.

- Execute the school content strategy across all school communication channels including News & Blogs and social media.

- Develop the Photography and videography repository for the school, ensuring the highest standards are adhered to in line with global guidelines and school aesthetic quality.

- Build the school online community through social media, driving both followers and engagement (shares and comments).

- Ensure that all current parents are kept up to date on school news and information.

- Working with the School DAM, lead the PR and media strategy for the school.

- Support the School DAM to develop the annual marketing plans for the school aligned to the regional marketing plan.

- Lead the development and execution of event management procedures to ensure all events are executed efficiently and effectively.

- Work with the School MAC team and Regional office on any other Marketing related activities as required.

- Provide appropriate leadership, coaching and best practice sharing to other members of the MAC and wider school team.

- Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.

Required Qualifications:

- Bachelor’s Degree

- Minimum 5 years working in a marketing team/environment (agency or client side)

- Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures

- Strong leadership skills

- Experience of having managed a team

- Experience of having worked within a service delivery sector, education sector experience a bonus

- Experience of brand equity development

- Experience of campaign development including creative materials

- Good analytical skills and evaluation of ROI, KPIs

- Outstanding written and verbal communication skills in English

- Creative and technical thinking ability

- Self-motivated, flexible and adaptable to different tasks at hand

- Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure

- High level of integrity


The closing date for this job has now passed.